You know, at 31 you start to notice and pay attention to all kinds of things you haven’t before. Things like politics, environment, social services, health, capitalism and business. You start to understand that fashion is not the same thing as style,  and that trends are only attractive as far as they go. However, there are a few times each year when no matter how many grown-up games you are playing, you simply have to stop and marvel in front of a new and outstanding collection, or an incredibly tailored piece of clothing. 

 

For me, the H&M Studio collections, released twice per year, have always been a pretty good reason to just stop my train of thoughts and focus on enjoying myself while playing with some awesome IT items. Feeling the good vibes a cool piece of clothing gives you has always had a BIG forte of my self-confidence. 

 

So, buckle up, this is the story we have imagined for this H&M Studio A/W16 collection. Thank you to the magical Zoe & Avi for being part of it. And to Claudiu, Emil, Alice & Noemi for living it with us. inima-albastru

 

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Zoe, Avi and I, all wearing H&M Studio A/W16 outfits – available in selected stores in 8th of September (Baneasa Shopping City for Women & Kids & Unirea for Kids & Men)

Photos by Emil Costrut

 

 And while the camera was not rolling…

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kisskiss-semnatura 

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