La Bella Vita in Casa di Peroni

Things are starting to get exciting over here too and it`s because of great people and really good quality marketing.

I remember two years ago when I first stepped into a Casa di Peroni in London. I was then the only blogger from Romania invited to see it and I flew to London just for that. I remember my face when I entered each room. It was a full blown spectacle. Check the flashbacks.

So yes, a while ago, when Peroni informed me that this big worldwide project will have a launch in Romania too, my heart skipped a little beat. Because it`s great to see different special projects turning into something which leaves the viewer mesmerized. It`s one type of marketing which speaks differently to consumers and I really dig this way of communication with the consumers (so that you know, I am one, my friends can confirm it).

 Peroni cocktails 

Oh, look, an ant. And she`s all smiling  happy. This was minutes before going to present the Beau Monde awards and event. I succeeded. And drank 6 Peroni`s on the way. 

Casa di Peroni is now live and Open on Calea Victoriei 46, between the 25^th  of November and 17^th of December. We have 3 big categories which embody the purest Italian spirit: design, cinema and cucina. You will get to see exhibitions, film projections and workshops, each of them curated by specialists like Mihnea Ghildus, Tudor Giurgiu and Marco Magri which will also be the chef for the restaurant hosted in Casa di Peroni.  

Dan Adrian Ionescu, Dragoş Motica, Giovanni Piselli, Răzvan Alexandru şi Federico Riezzo, and the official Peroni Nastro Azzurro mixologist from London will also host some must see events.

And while you`re visiting Casa di Peroni have a sip of Peroni Nastro Azzurro from the Piccola bottle. A 250 ml Peroni botttle with a special and unique design. I`ve collected mine 

 Casa di Peroni`s whole events schedule  is one tap  away. See you there. Of course I`m going to make a pictorial there. It`s a landmark and a unique space. It has to be check on my `Places to take pictures in` Bucket List.